Advertise Your Why is a campaign led by the Medical Advertising Hall of Fame, aiming to empower BIPOC and LGBTQ+ individuals in the healthcare marketing space. Various agencies took part in the Advertise Your Why campaign, creating videos following strict standards for the campaign asking individuals in their agencies what their 'why' is, or why they choose to work in healthcare advertising.
As part of my work at AbelsonTaylor, I was responsible for editing together the videos for this campaign, using the Advertise Your Why basic pack in After Effects and videos recorded around the agency by other studio artists. The focus of these edits was to show each individual in the office collaborating with others, cut in with clips from a private interview with them. These interviews numbered around 10-20 minutes long, so it was a challenge to cut together the essence of what each person was saying into a 30 second format.
This project was a pleasure to put together, as it was a great experience in editing based on strict branding standards and gave me a great insight into these wonderful people at AbelsonTaylor! It was inspiring to edit together stories like this, and I loved finding out what people love about their chosen career path and sharing it with others this way.
To learn more about Advertise Your Why, and see some of these videos on the Advertise Your Why website, you can visit AdvertiseYourWhy.com